Link Building Tactics The specific tactics you can use to find link opportunities are beyond the scope of this article. However, if you are looking to get started and create your first linkable item to build links, I suggest you study the following tactics. Guest blog posts. Finding sites in your category is relatively simple. Remember to focus on quality and think of it as digital PR that builds brand awareness and credibility; it also happens to help you rank. Digital PR. Tools like HARO can help you identify a number of link building opportunities. You may not be able to embed a link to your
content in all of them, but most will come with a branded link if that fails. It's certainly worth exploring, as it's usually good PR and, again, can help build authority. There are a myriad of tactics, but I want to keep it simple. By focusing on guest posts and PR, you can easily jewelry retouching service identify opportunities without the need for an SEO magic wand. A warning You need to focus on quality here. You should only seek to post on sites you would be proud to appear on. Real websites. Read by real people. Think more about PR than SEO.
Every popular link building strategy is abused, from directories to guest posts. When quality suffers and the link only exists for SEO, you are on shaky ground. Focus on quality and see it as PR with benefits. Amount As a small business, you shouldn't need tons of volume here. Try to do one a month. Again, think of it as a bit of monthly PR and exposure that helps boost your organic visibility. TL; DR Link building is often where small businesses hit an SEO brick wall. It's too easy to fall into a world of manufactured links, which can lead to problems.