New placements are search terms that you didn't qualify for before. Which Industry Email List ones exactly? Generate a report on search terms just before and just after enabling RSAs in an ad group. Finding the date you first started RSA is quite easy with the Industry Email List change history. Use the change history in Google Ads to find the date you first added responsive search ads to an ad group. Screenshot from Google. Then check to see if there are any entirely new queries where there were no impressions before and a few impressions after.
While there could certainly be other reasons why Industry Email List these queries started showing your ads, Industry Email List such as bid changes, algorithm changes by Google, and changes in the competitive landscape, the addition of an RSA ad unit is also a plausible reason for opening new inventory. yours. Use the date range comparison in the Search Terms tab to find queries that only started showing impressions after responsive search ads were added to an ad group. Screenshot from Google.
Find new inventory long after RSA starts RSAs Industry Email List use machine learning to match the best ad variation to each search. As the system learns, it can disable malfunctioning inventory and enable inventory that looks promising. So it's worth keeping an Industry Email List eye out for what this new inventory is on an ongoing basis. You can get this data by looking at ad performance segmented by query. Are you surprised by this recommendation because you've never seen a search term segment on the Ads performance page